We turn the expertise inside companies, founders and professionals into a compelling presence on LinkedIn.
01 / THE QUIET PROBLEM
Brilliant at what you do. Strangely quiet about it.
Your best thinking lives in meetings. Your sharpest opinions end up in voice notes. Your company page gets the occasional announcement.
There’s no shortage of substance. It needs an editorial system: a point of view, a recognisable form, and a reason for the right people to return.
EXPERTISE, INSIDE YOUR BUSINESSIDEAS, OUT IN THE WORLD
02 / WHAT WE DO
Good thinking. Given a public life.
A specialist studio for the whole journey from “we should post something” to a media system with direction.
01
STRATEGY & POSITIONING
Find the point of view.
Get clear on who needs to hear from you, what you can credibly say, and why it should matter. We turn scattered ideas into an editorial direction you can own.
LinkedIn audit · Audience and positioning · Content pillars · Profile and page direction
02
CONTENT & FOUNDER VOICE
Make expertise readable.
Interviews, observations, and hard-earned lessons become writing with a pulse. A founder’s voice, a company’s perspective, and ideas that survive beyond the scroll.
Executive ghostwriting · Thought leadership · Company content · Interview-to-content systems
03
CREATIVE & CAMPAIGNS
Give ideas a signature.
A visual language that belongs to you. We make complex thinking easier to understand through disciplined design, striking concepts, and formats worth spending time with.
Carousels · Visual systems · Editorial graphics · Launch and campaign creative
04
LINKEDIN MANAGEMENT
Keep the signal alive.
The calendar, approvals, publishing coordination, and review cycle that keep good intentions moving. Each month leaves us with a sharper sense of what deserves the next one.
Your expertise is the source material. Our job is to find its most compelling public form.
01
Listen below the surface.
We ask about your customers, decisions, convictions, and the details your industry takes for granted.
LEAVES YOU WITHA source bank of real expertise
02
Set a direction.
We choose the audience, point of view, content themes, and visual language. Every format gets a job.
LEAVES YOU WITHAn agreed editorial blueprint
03
Make. Refine. Approve.
We write and design in a shared rhythm. You check voice, accuracy, and context before anything goes live.
LEAVES YOU WITHA reviewed publishing calendar
04
Publish with purpose.
We review audience quality, useful conversations, and content patterns against your business priorities.
LEAVES YOU WITHA clearer plan for the next cycle
04 / WHY NORTHLUME
Lean by design. Expansive in perspective.
We keep the studio lean so decisions move easily and context stays close to the work. When a project calls for specialist knowledge or craft, we bring in industry experts and collaborators around the brief.
Fewer layers. Clearer decisions.
Direct conversations, clear ownership, and a short path from feedback to action. A lean structure gives the work room to move without losing the thinking behind it.
The right minds for the brief.
Specialist research, industry insight, or a particular creative discipline: we collaborate where the project needs it. Expertise joins with a defined role and a shared standard.
One coherent standard.
Northlume holds the editorial direction across every contribution. AI supports the process; human judgment governs the argument, accuracy, taste, and final review.
05 / A NOTE ON LIGHT
Fire was a good start. Now say something.
Prometheus brought fire. What people made with it was the interesting part.
We feel the same way about technology. The tools are extraordinary. The point of view still has to be yours.
We believe a business earns attention by giving people something: a clearer explanation, a useful disagreement, a detail they haven’t noticed. Make that a habit, and you give them a reason to come back.
HAVE SUBSTANCE. TAKE A POSITION. MAKE IT COUNT.
06 / WHO WE’RE FOR
Interesting businesses don’t fit in one box.
If LinkedIn can influence your reputation, customers, talent, partnerships, or next chapter, there’s a conversation to have.
THE COMPANY
More to say than “we’re delighted.”
For organisations ready to make their knowledge, culture, and commercial perspective visible.
THE FOUNDER & EXECUTIVE
A voice beyond the boardroom.
For leaders whose experience deserves a thoughtful public presence, with a manageable demand on their time.
THE PROFESSIONAL
A reputation that travels ahead.
For specialists, partners, and independent experts building recognition around what they actually know.
Technology. Hospitality. Manufacturing. Design. Education. Consumer brands. Professional services. And the businesses between categories.
THE FIT QUESTION
Do you have real expertise, access to the people behind it, and the willingness to say something useful?
07 / WORKING TOGETHER
Clear scope. Room to think.
Start with the kind of support you need. We agree deliverables, review time, ownership, and fees in a written proposal.
A DEFINED BEGINNING
Strategy sprint
For a new direction, a dormant page, or a founder who needs a coherent starting point.
Async updates, shared documents, and calls scheduled around agreed time-zone overlap. Overseas collaboration is designed into the workflow.
APPROVALS STAY WITH YOU
You approve voice, claims, and sensitive content. Account access and publishing permissions are agreed before onboarding.
BUSINESS CONTEXT FIRST
We review meaningful audience signals alongside your goals. Revenue, hiring, and partnership outcomes need context beyond a post’s reach.
08 / FAIR QUESTIONS
Before we begin.
What does a working relationship cost?
Scope comes first. We price around the number of profiles, research depth, production needs, and level of management. Your proposal sets out the fee, deliverables, revision limits, payment terms, and what sits outside scope before work begins.
How much of my time will this take?
You provide access to the thinking only you can supply: a discovery conversation, source material, and focused review time. We agree an interview and approval rhythm in advance. Delayed approvals shift the publishing calendar; we don’t fill the gap with invented expertise.
How do you use AI?
AI supports research organisation, idea development, drafting, and production. Studio-led editorial review governs the final work. Claims need sources, your voice needs context, and sensitive material needs an agreed handling process before it enters any tool.
Will you guarantee leads or follower growth?
No. We commit to the agreed work, editorial standards, and review process. Reach and commercial outcomes depend on your offer, audience, market, and sales follow-through. We distinguish attention from qualified interest, and discuss attribution limits openly.
Can you handle a specialist or regulated industry?
We start by assessing the expertise and review requirements. Your subject-matter experts validate technical claims, and your authorised reviewer approves regulated content. If the required expertise or controls aren’t in place, we narrow the scope or decline the work.
What happens to the content and accounts if we stop?
Your accounts stay under your control. Ownership, usage rights, notice periods, and the handover of paid-for assets are defined in the agreement. We document the calendar and content system so the working relationship has a clear exit as well as a clear start.
LET’S FIND THE INTERESTING PART
What are you sitting on?
A point of view. A body of knowledge. A business the right people should know.
Tell us what you do and what you want LinkedIn to make possible. That’s enough to start.
A thoughtful first conversation. A clear next step if there’s a fit.